In a world where quick fixes and aesthetic goals dominate the conversation, it’s easy to forget the real reason we train: to live better. At Infinite Strength & Rehabilitation (I-STAR), we don’t chase vanity metrics. We build strength to serve a bigger purpose — health, independence, and longevity. Our philosophy is rooted in one powerful […]
Instead of a typical write-up on aging and exercise, I wanted to share insights from my PhD research and how it has shaped the unique approach to fitness I now offer through I-STAR. My PhD — “When Looks Matter: Errors in Decision-Making in the Health and Fitness Industry in a World of Asymmetric Information and […]
As we age, maintaining our health becomes increasingly important. Many of us recognise the value of cardiovascular exercise for heart health, but the critical role of strength training often goes overlooked — and incorporating it can be transformative. Imagine continuing to enjoy your favourite activities — gardening, playing with your grandchildren, carrying groceries without strain. […]
Mental health and wellbeing are rightly a popular talking point, and traditional practices like therapy, medication and rest play crucial roles. But another tool isn’t as readily associated with mental wellness: lifting. Beyond its physical benefits — and it doesn’t matter how old you are — weightlifting offers a profound connection to better mental health, […]